The American Heart Association’s RQI program set forth new standards in CPR. This promo video was developed as part of a sales tool for the AHA team to promote the RQI cart. Motion graphics and 3d modeling were utilized to educate viewers about AHA’s new product to help train medical professionals in saving lives.
The sales tool is basically a website. It’s simple in design, as its purpose is for presentation. The site houses marketing information spec sheets, and other downloadable documents for interested parties to access. Also included is a database of videos related to RQI including testimonials, presentations, and the promo video.
Last but not least, there is an online sales calculator with complex calculations allowing the sales team to draft up estimates on the fly and on the road.