As the relatively new kid on the block, BenQ had a lot of cool toys but needed a way to tell the US about them. The company was pushing to become a household name for projectors and monitors used for printing, design, professional gaming, and even home theater systems. Paperlyte created fun, simple animations to quickly educate the consumer on why BenQ’s products stood above the rest.
Their goal was to become the only monitor name in the competitive video game industry. BenQ has sponsored all sorts of major league gaming events to make sure their product becomes the standard. Paperlyte produced videos that both promote BenQ’s products and provide engaging content for the company to share through social media. Recapping their significance at various events helped BenQ establish that they are the name in the game.