The Joffrey Ballet School is one of the most renowned, respected, and unique ballet schools in the country. Every year they host a series of summer intensives in cities from coast-to-coast. They needed a way to give potential students a closer look at the experience. Paperlyte traveled to each location, creating mini-documentaries that showcased the intensity, high-level training, and a glimpse into campus-life.

 

 

 

 

 

With eight videos, four locations, and only one collective week to film, this project was an intensive for Paperlyte as well. Each of the videos superseded the client’s expectations, and the Joffrey San Francisco video won two 2014 ADDY awards in the “Internet Commercial” and “People’s Choice” categories.