Teaming up with the Infinite Agency, Paperlyte was given a mission: shoot 18 commercials for 3 local car dealerships in 4 days. Yep.
The family over at Lewisville Volkswagen are a bright and happy bunch. They wanted to focus on the customer’s experience when buying a car and get away from any stigmas. Paperlyte implemented the use of a slow motion camera to see exactly how a person reacts when buying a new car.