Developing a cutting edge technology product is quite a task… fortunately, the client took care of that part. Working alongside The Infinite Agency, Paperlyte was tasked with promoting this new breed of fitness monitor to the consumer.
The product was developed. People understood it. Now how would Spree convince customers to give it a try? By strategically using high-energy camera techniques and tech-savvy motion graphics, Paperlyte created a video that would inspire consumers. The video was played at tech conferences like CES, and on end cap displays in athletic stores.
No one had ever heard of the Spree Fitness Monitor. Paperlyte created a mini documentary style video interviewing the team behind the product. We focused on what the device is, how it works, and how it’s integrated into athletic training. If the customer understands the product, they will understand how badly they need it.