“Hey Paperlyte, we want something wild and crazy to separate our new signature products from the norm. It should represent our unique and interesting professional BMX rider, Tom Dugan, by complimenting his style and attitude. You have no limitations (except for budget). Go see what you guys can come up with.”

Thanks for the opportunity, FitBikeCo. I hope you like 100% custom soundtracks, outer-space, green screens, and Oscar Goldman impersonators.