Embrace a Community
Tell their Story
Uplift the Brand
Working with Dallas based branding agency Switch Creative, we set out to bring the story of Waterways to life with an aesthetic driven by visuals of their unique community and environment.
Ok, so what is Waterways?
Deeply rooted in natural surroundings, Waterways is a conservation-based community nestled right outside Savannah, Georgia. By embracing nature with highly crafted coastal homes, Waterways is unique.
Authentic Aesthetic
Maintaining the highest degree of authenticity we built the stories for our video content around the actual residents and their homes.
We connected with residents and learned their stories.
Creating real relationships with residents enabled us to capture honest lifestyle footage and real moments. From kayaking to community gardening to block parties, we didn’t want to miss a single moment of what makes this community so vibrant.
PRODUCTION
We imbedded with the Savannah community for a full week of on-location filming and photography. We not only had specific deliverables but we also wanted to start building a library of media content for the future and creating social videos for future marketing plans and content to help keep the channels current.
MAKE THE PLAN
PREP THE TOOLS
EXECUTE
Nearly every interview, and shot sequence was meticulously mapped. Navigating the coastal marshes would prove crucial to our success.
Prep started weeks in advance to handle a tight production schedule, different and difficult environments.
The Waterways’s residents and staff invited us into their community and homes and we gave them a few excuses to party and take the boats out.
DELIVERY
Brand Film
Our focus was to tell a story about Waterways that captivated potential residents.
Brand Documentary
A deeper dive into real stories and interviews. Showcasing, in more depth, the amenities and what it’s like to be a part of this community.
Vision + Development
A look ahead and what is still in store as part of the ongoing and expanding development plan for the community.
Ongoing social and trade-show content
We continued producing content long after we finished filming. Adapting to the needs of the marketing team, we could tailor the footage to the messaging.
PRODUCTION
Location Scouting
Storyboarding
Budgeting
Creative Guidance
Pre-Production
Production
Documentary
Photography
Aerial Video & Photography
POST
Post-Production
Motion Graphics
Color Correction
Sound Design
Audio Mix
Music Creation
Editing
Hear from Waterways
“Your team worked tirelessly and with such a great attitude in, sometimes, difficult conditions. It was a treat to get to spend time with each of you. Thank you!”
“Paperlyte is such a joy to work with... you made the hard work look effortless and your talent and professionalism were evident all along the way. Many of the residents who participated in the filming have already contacted me to express the same.”